There is a narrative that goes like this: most educators promote active learning. Educators present at conferences. Therefore they should use active learning approaches at conference talks. Practice what they preach, and all that. I disagree. I love a good lecture. Good lectures can be memorable and informative. Yes, that was me stifling back a tear when Martyn Poliakoff gave his Nyholm lecture at Variety. Yes, that is me falling in love with chemistry again every time I hear AP de Silva talk. And yes, that was me punching the air at the final Gordon CERP talk by [redacted] at [redacted]….